What Is A Serum?

Serums – what they do and why you should use them.

There are so many skincare products on the market right now that it’s hard to know which ones you need and which ones you don’t. One category we are frequently asked about is serums. They seem to remain a mystery to many. You may find yourself asking; what on earth is a serum? What does it do? And why do I need it?

It’s finally time to gain some clarity and find out why you should add serums into your beauty routine and how they can provide you with skin-changing results.

So, what is a serum?

A serum is a skincare product that should be applied after cleansing and toning but before moisturising. Serums are formulated with high concentrations of active ingredients and are composed of a much thinner and light-weight consistency than a cream, meaning that serums can penetrate much deeper into the skin and can, therefore, combat specific skincare concerns, making them an effective correction treatment.

But what are the benefits of a serum?

There are many different types of serums all serving different purposes, so its benefits depend on its ingredients and the concern it’s aiming to treat. Due to the high concentration of active ingredients, serums can offer solutions for many skin concerns, such as dark spots, ageing, acne scarring, hyperpigmentation, skin dullness and wrinkles. A lot of serums contain hydrating ingredients too, like hyaluronic acid, meaning that they can be great for offering deeper hydration if you feel that a moisturiser alone isn’t enough.

So, do I really need a serum?

This depends entirely on your skin type and skin concerns. If you have skin that is clear and problem-free and you find that a moisturiser provides you with enough moisture by itself, then perhaps a serum isn’t for you. But, if you’re longing to combat specific skincare concerns or feel that your skin needs an extra boost of hydration, then a serum may be perfect for you.

Then which serum should I use?

Very popular is our Ambrosia Beauty Nectar from Yuli is a real winner; A daily nutritive & deeply hydrating anti-ageing serum with next-generation hyaluronic acid, antioxidants, epidermal growth factors and phytonutrients. Smoothing, hydrating and really seeming to plump up the skin and smooth away wrinkles and signs of ageing. This one is never a one time purchase, it has a huge loyal fan base and after trying it, you will soon see why!

For dry skin that longs for more hydration, try the Josh Rosebrook Hydration Boost Concentrate. Using a high concentration of botanical hyaluronic acid, moisture-attracting humectants, and phytonutrient actives, this oil and fragrance-free hydration booster instantly increases skin hydration whilst delivering nutrients to the skin.

For dry and ageing skin, this Hyaluron & Probiotics Deep Moisture Serum uses hyaluronic acid and natural probiotics in two different molecular weights to reach both the skins surface layer and the deeper skin tissue. The high-quality active ingredients smooth fine lines, work to reduce wrinkles, hydrate and smooth the skin and improve overall skin texture whilst enhancing cellular renewal and collagen production.

For dark spots, hyperpigmentation and acne scarring, the YÜLI Cell Perfecto PM Serum uses a blend of high-Potency concentrates of Asiaticoside, Plant Peptides, and live botanical cell derivatives rich in antioxidants, amino acids, and phytonutrients, working to diminish dark spots, repair skin damage, increase wound healing and fade acne scars and hyperpigmentation.

For dull and tired skin in need of brightening, the Marina Miracle Argan Night Serum uses AHA fruit acids and a variety of organic plant oils to gently exfoliate, brighten, hydrate and tone the skin as you sleep, leaving you with a healthy glow to wake up to.