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S.W. Basics is a Brooklyn based skincare brand that uses only natural and organic ingredients. At abeautifulworld we know that overloading the skin with too many active ingredients can send it into a spin. That's why we love S.W. Basics' simple blends of whole, high-potency ingredients that truly work. With less than five ingredients per product, S.W. Basics concentrates on delivering simple, highly effective products.