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Indie Lee Press Sheet

Introducing Indie Lee

Indie Lee is a collection of all natural eco-luxe skincare products with a range of cleansers, oils, serums, toner and moisturiser. The line uses only the finest natural ingredients from the familiar such as chamomile or salicylic acid to innovative powerhouses such as Squalane or stem cells from a rare Swiss apple. Indie Lee has caused a massive buzz in America, and is now available in the UK exclusively on abeautifulworld.co.uk 

The story behind the brand

On April 22, 2009 Indie Lee woke from a successful surgery with a new lease of life. After battling a life-threatening brain tumour likely caused by environmental toxins, Indie woke with the realisation that what you put on your body is as important as what you put in it. Then and there, she decided to devote herself to crafting an niche in skincare - beauty products that not only look amazing, but stretch the boundaries and current perception of the efficacy of natural skincare.. 

 

The products

Squalane Facial Oil - £22

The body naturally produces Squalane to keep skin looking young. In our mid to late twenties this production starts to decline and eventually stops. Derived from Olives, Squalane Facial Oil is known as natures facelift. It mirrors the human Squalane lipid molecular structure in weight and size. It's easily absorbed and tops up our natural supply to help keep us looking younger for longer. 100% pure, olive-derived Squalane Facial Oil from Indie Lee promotes skin elasticity, diminishes age spots, and boosts cell regeneration and oxygenation. Leaving your complexion feeling soft and nourished—never greasy. Pure genius.

Ingredients

100% Squalane Oil (Olive derived)

How to use it

Apply 2 or 3 drops of oil to freshly cleansed skin day and night; leaves no residue. Ideal for all skin—dry, oily, combination, acne-prone and sensitive.

 

Brightening Cleanser - £19

A simple, effective cleanser designed to naturally wash away impurities and makeup residue (including eye makeup). Formulated with strawberry oil, an anti-oxidant and exfoliator known for delivering brighter, cleaner healthier skin. Ideal paired with any electronic cleansing brush.

Ingredients

Purified Water (aqua), Decyl Glucoside, Disodium Coco- Glucoside Citrate, Coco-Glucoside, Glyceryl Oleate, Hydrolyzed Wheat Protein, Xanthan Gum, Strawberry Oil, Lycopene, *Phenoxyethanol and *Ethylhexylglycerin.  *Both derived from natural sources

How to use it

Apply 10p-sized amount of cleanser to cotton ball or electronic facial brush. Massage over face and throat, then rinse with warm water. Shake well before use. For external use only.

CoQ10 Toner - £19

An alcohol-free toner featuring CoQ10, a powerful antioxidant found naturally in almost every cell in the body. Aloe Vera and Hyaluronic acid provide added hydration and help balance the skin's pH level.e Ideal for normal to dry skin.

Ingredients

Purified water (aqua), Aloe Barbadensis, Coenzyme Q10, Hyaluronic Acid, Anthemis Nobilis (Chamomile), Salvia Officinalis (sage), Carica Papaya Leaf Extract, Cucums Sativus (Cucumber) Extract, Citrus Aurantium Flower Oil, Phenoxyethanol and Ethylhexylglycerin both derived from natural sources

How to use it

After cleansing, saturate a cotton pad with toner and gently apply all over face and throat, avoiding the eye area. Follow with moisturiser.

Calendula Eye Balm - £22

A multitasking miracle balm specially designed for the sensitive skin around the eyes. Mango seed butter dramatically diminishes dark circles, while calendula oil, beeswax, and lavender oil increase skin's elasticity.

Ingredients

Calendula Officinalis Flower (calendula) Oil, Beeswax, Magnifera Indica (mango) Seed Butter, Lavandula Angustifolia (lavender) Oil, Squalane (olive derived), Persea gratissima (avocado) Oil, Tocopheryl Acetate (vitamin E)

How to use it

Use ring finger or skin care spatula to scoop out a grain-sized amount of product. Let the balm momentarily warm, then gently dab around orbital bone twice daily.

Blemish Lotion - £14

This talc-free drying lotion treats acne and blemishes, reducing redness, irritation, and inflammation. Ideal as an overnight spot treatment.

Ingredients

100% Natural: Purified Water, Isopropyl Alcohol, Colloidal Sulfur, Zinc Oxide, Salicylic Acid, Magnesium, Aluminum Silicate (Clay), Camphor, Iron Oxide

How to use it

Do Not Shake; allow product to settle to the base of the bottle. Dip a cotton swab into the sediment and dab onto affected areas. Allow product to sit for a couple of hours or overnight before removing with warm water.

Clearing Mask - £38

Purify clogged pores and congested skin with this gentle yet effective detoxifying mask. Fruit acids help eliminate dead skin cells while plant extracts nourish and protect.

Ingredients

Purified Water (aqua), Bentonite, Zinc Oxide, Colloidal sulfur, Salicylic Acid, Glycolic Acid, Hyaluronic Acid, Chondrus Crispus (seaweed) Extract, Anthemis Noblis (chamomile) extract, Camphor, Saccharide Isomerate, Phenoxyethanol and Ethylhexylglycerin both derived from natural sources

How to use it

Apply product to desired facial areas; blend edges and avoid the eye area. Wait 20 minutes, then rinse with tepid water. For best results, use weekly.

Swiss Apple Facial Serum - £85

A revolutionary anti-ageing serum designed to even the skin tone, reduce wrinkles, and preserve a youthful appearance. Formulated with the stem cells of a rare Swiss apple, this combination of rich proteins, phytonutrients, and metabolites boosts cell production and protects your skin from environmental stresses.

Ingredients

Seaweed Extract, Purified Water, Hyaluronic Acid, Malus Domestica Fruit Cell Culture, Xanthan Gum, Lecithin, Phenoxyethanol*, Ethylhexylglycerin* *Derived from natural sources

How to use it

Apply 2 or 3 drops of serum to face and throat after cleansing day and night. Use on its own or apply underneath moisturiser; allow 5 minutes absorption time before applying makeup and 15 minutes absorption time before applying sunscreen..