Welcome to abeautifullittleworld.

Having recently become a mum herself, our CEO Liz McCarthy, has been using abeautifulworld products not just on herself, but also on her baby girl. Products she has total confidence are free from nasties, and, of course, still highly effective.

As well as our selection of must-haves for mums and mums-to-be (yes, fake tan is a must, it works wonders after a sleepless night!), a few lovely products from our existing range that also work for the little one (our SW Basics Shea Butter cream is perfect for cradle cap and baby massage), and coming soon we’ll also be bringing you brand new ranges of products, especially for baby, that represent the world's best in organic and natural baby beauty. Yay!

We’re delighted to be sharing with you our sparkling new section tailored for mums, babies and children; abeautifullittleworld has been born.